Back to Dictionary
Employer Branding
The unique hallmark that every company wants to have is one that ensures that employees are happy at work from day one, that they are committed to their tasks and to their team, and that they identify with the company's objective. This is employer branding, the image and values that represent the brand of an organization to its employees, customers and competitors. A company's reputation as an employer and the value it brings or offers to its employees.
Successful employer branding is based on the strengths of the company and the opinion of its target group. In addition, it helps organizations attract the profile of candidates they are looking for and reinforces the feeling of commitment and belonging of your employees.
To effectively show what your values are, storytelling and narration strategies are used.
The secret weapon of competitiveness is called Employer Branding
It's not a new concept; many were aware of its existence but under different names. We haven't just invented it, but somehow, until now, it hasn't received the attention it deserves. Please welcome the new trending concept in human resource management: Employer Branding.
Employee Experience and Customer Experience, inseparable
What relationship do Employee Experience and Customer Experience have? In this post, we'll explore how a great customer experience hinges on the efforts of our employees. It's no coincidence that the most successful companies in the market are often the ones everyone wants to work for.
