Mission
- What activity does your company carry out?
- What service or product do you offer?
- Who is it for?
- What sets you apart from the competition?
- McDonald’s: “We focus on delivering great-tasting, high-quality food to our customers and providing a world-class experience that makes them feel welcome and valued.”
- Facebook: “Give people the power to share and make the world more open and connected,”
- Nike: “Bringing inspiration and innovation to every athlete in the world.”
- Google: “Organizing the world's information and making it universally accessible and useful.”